Red Bull GmbH, founded in 1984 by Dietrich Mateschitz alongside the Yoovidhya family in Austria, transformed a Thai energy drink called Krating Daeng into a global phenomenon. The iconic Red Bull energy drink launched in Austria on April 1, 1987, pioneering the modern energy drink category and becoming synonymous with extreme performance. From its base in Fuschl am See, the brand quickly expanded beyond beverages into a lifestyle empire built on adrenaline and action sports.
Red Bull Racing entered Formula 1 in 2005 after acquiring Jaguar Racing, and the team has since become one of the most successful constructors in the sport's history. With drivers like Max Verstappen claiming multiple world championships, the team's navy blue, red, and yellow livery has become instantly recognizable on circuits worldwide. By 2026, Red Bull employed over 21,900 people globally, cementing its status not just as an energy drink company but as a cultural force in motorsport, aviation stunts, and extreme athletics. The brand's commitment to pushing boundaries continues to inspire fans across every continent.