Rauw Alejandro, born Raúl Alejandro Ocasio Ruiz on January 10, 1993, in San Juan, Puerto Rico, is a singer, songwriter, and dancer who emerged in the mid 2010s as a defining voice in modern Latin music. Blending reggaeton, Latin R&B, urbano, and pop, he brought a fresh, genre-fluid approach that captured audiences across the Americas and beyond. His debut studio album Afrodisíaco arrived in 2020, establishing his sonic identity and earning critical acclaim within the Latin music community.
Vice Versa followed in 2021, propelled by the global hit "Todo de Ti," which became one of the most streamed Latin tracks of the year and solidified his status as a major international artist. Saturno in 2022 and Playa Saturno in 2023 showcased his ability to evolve sonically while staying rooted in urbano traditions, and Cosa Nuestra in 2024 deepened his artistic legacy. A Latin Grammy winner with multiple major award nominations, Rauw Alejandro continues to shape the sound and aesthetic of contemporary Latin pop, bridging classic reggaeton energy with bold, modern production and unforgettable visual storytelling.