Ferrari stands as the ultimate symbol of Italian automotive passion and racing excellence. Founded by Enzo Ferrari, the company traces its origins to 1939 as Auto Avio Costruzioni, adopted the Ferrari name in 1945, and began producing its first road car in 1947. The 125 S marked the start of Ferrari's modern road-car history, launching a legacy that would span more than 70 years of legendary performance machines.
Based in Maranello, Italy, Ferrari's identity is inseparable from motor racing. Scuderia Ferrari was officially established on 16 November 1929, long before the brand became a road-car maker, cementing its racing DNA. From the iconic 250 GTO and Daytona to the revolutionary F40, F50, and Enzo, through to the modern LaFerrari and the brand's first SUV, the Purosangue, Ferrari has built an unmatched lineage. The marque remains strongly tied to Formula One and endurance racing, with its classic red race-car heritage and Scuderia identity shaping the brand into a luxury icon recognized worldwide. Recent milestones include the unveiling of the SF-26 as Ferrari's 72nd Formula 1 car and plans for several new models in 2026, including the brand's electric debut.